What corporations say matters more than what they say they do? A test of a truth claim and transparency in press releases on corporate websites and Facebook pages

Bokyung Kim, Seoyeon Hong, Glen T. Cameron

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

This study explicates two strategic ways to enhance organizational transparency in the eyes of its public during a crisis. By using 2 (a corporate website vs. a corporate Facebook) × 2 (presence vs. absence of statement asserting factuality of an official statement) × 2 (presence vs. absence of sentences disclosing more detailed information) mixed-subjects experiment (N = 133), this study showed that a statement by a corporation claiming the official announcement as true affects public assessment of organizational transparency and reputation, and that participants' favorable reputation perceptions prompted by the truth claim were not determined by different online media.

Original languageEnglish (US)
Pages (from-to)811-829
Number of pages19
JournalJournalism and Mass Communication Quarterly
Volume91
Issue number4
DOIs
StatePublished - Dec 2014

All Science Journal Classification (ASJC) codes

  • Communication

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