Understanding how and when personal values foster entrepreneurial behavior: A humane perspective

Susana C. Santos, Xaver Neumeyer, António Caetano, Francisco Liñán

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


This study aims to examine the role of entrepreneurial intentions and motivations in the interplay between humane-oriented personal values and entrepreneurial behavior. Using data from 593 individuals in 2010 and 2019, we uncover how and when humane-oriented personal values (conservation and self-transcendence) lead to self-employment. Results suggest that entrepreneurial intentions function as a mechanism that triggers self-employment decisions for individuals with humane-oriented personal values and that this effect is stronger when they engage in opportunity-based entrepreneurship. Finally, we discuss the implications of these findings for the literature on personal values and the intention-action link.

Original languageEnglish (US)
Pages (from-to)373-396
Number of pages24
JournalJournal of Small Business Management
Issue number3
StatePublished - 2021

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation


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