Understanding how and when personal values foster entrepreneurial behavior: A humane perspective

Susana C. Santos, Xaver Neumeyer, António Caetano, Francisco Liñán

    Research output: Contribution to journalArticlepeer-review

    3 Scopus citations


    This study aims to examine the role of entrepreneurial intentions and motivations in the interplay between humane-oriented personal values and entrepreneurial behavior. Using data from 593 individuals in 2010 and 2019, we uncover how and when humane-oriented personal values (conservation and self-transcendence) lead to self-employment. Results suggest that entrepreneurial intentions function as a mechanism that triggers self-employment decisions for individuals with humane-oriented personal values and that this effect is stronger when they engage in opportunity-based entrepreneurship. Finally, we discuss the implications of these findings for the literature on personal values and the intention-action link.

    Original languageEnglish (US)
    Pages (from-to)373-396
    Number of pages24
    JournalJournal of Small Business Management
    Issue number3
    StatePublished - 2021

    All Science Journal Classification (ASJC) codes

    • Business, Management and Accounting(all)
    • Strategy and Management
    • Management of Technology and Innovation


    Dive into the research topics of 'Understanding how and when personal values foster entrepreneurial behavior: A humane perspective'. Together they form a unique fingerprint.

    Cite this