Transportation or narrative completion? Attentiveness during binge-watching moderates regret

Matthew Pittman, Emil Steiner

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the story. A survey (N = 800) determined that the degree to which an individual pays attention to a show may either increase or decrease subsequent regret, depending on the motivation for binge-watching.

Original languageEnglish (US)
Article number99
JournalSocial Sciences
Volume8
Issue number3
DOIs
StatePublished - 2019

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)

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