The effect of social factors on user-generated content productivity: Evidence from Flickr.com

Shih Hui Hsiao, Yichuan Wang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

User-generated content (UGC) is a valuable information resource on social media. However, we currently know little about why people are constantly producing digital content. In an effort to gather more contents, many UGC service providers are trying to help users improve their social experience. Through the lens of social network theories, our study illustrates that social influence and social interaction between users will motivate users to contribute contents on UGC platforms. We hence design an empirical study to discover the social factors influencing users' productivity. By collecting data from Flickr.com, we expect to support that individuals' perception of "social comparison" and "social identity" will positively influence users' behavior of content generation. We also assume that social interaction, in terms of tie strength, will increase users' productivity of content.

Original languageEnglish (US)
Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
PublisherAmericas Conference on Information Systems
ISBN (Electronic)9780996683104
StatePublished - 2015
Externally publishedYes
Event21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
Duration: Aug 13 2015Aug 15 2015

Publication series

Name2015 Americas Conference on Information Systems, AMCIS 2015

Other

Other21st Americas Conference on Information Systems, AMCIS 2015
Country/TerritoryPuerto Rico
CityFajardo
Period8/13/158/15/15

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Information Systems

Fingerprint

Dive into the research topics of 'The effect of social factors on user-generated content productivity: Evidence from Flickr.com'. Together they form a unique fingerprint.

Cite this