TY - GEN
T1 - The effect of social factors on user-generated content productivity
T2 - 21st Americas Conference on Information Systems, AMCIS 2015
AU - Hsiao, Shih Hui
AU - Wang, Yichuan
PY - 2015
Y1 - 2015
N2 - User-generated content (UGC) is a valuable information resource on social media. However, we currently know little about why people are constantly producing digital content. In an effort to gather more contents, many UGC service providers are trying to help users improve their social experience. Through the lens of social network theories, our study illustrates that social influence and social interaction between users will motivate users to contribute contents on UGC platforms. We hence design an empirical study to discover the social factors influencing users' productivity. By collecting data from Flickr.com, we expect to support that individuals' perception of "social comparison" and "social identity" will positively influence users' behavior of content generation. We also assume that social interaction, in terms of tie strength, will increase users' productivity of content.
AB - User-generated content (UGC) is a valuable information resource on social media. However, we currently know little about why people are constantly producing digital content. In an effort to gather more contents, many UGC service providers are trying to help users improve their social experience. Through the lens of social network theories, our study illustrates that social influence and social interaction between users will motivate users to contribute contents on UGC platforms. We hence design an empirical study to discover the social factors influencing users' productivity. By collecting data from Flickr.com, we expect to support that individuals' perception of "social comparison" and "social identity" will positively influence users' behavior of content generation. We also assume that social interaction, in terms of tie strength, will increase users' productivity of content.
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M3 - Conference contribution
AN - SCOPUS:84963542497
T3 - 2015 Americas Conference on Information Systems, AMCIS 2015
BT - 2015 Americas Conference on Information Systems, AMCIS 2015
PB - Americas Conference on Information Systems
Y2 - 13 August 2015 through 15 August 2015
ER -