TY - JOUR
T1 - The CAMBAC years, 1966-2001
T2 - A history of cooperation and integration in agriculture
AU - Willan, Claude
PY - 2006
Y1 - 2006
N2 - Founded in 1966, CAMBAC pioneered a co-operative approach to pig meat production and marketing that looked past weekly financial exigency to a more fruitful interplay between business partners that was honest, and of equal benefit to all. CAMBAC marketed themselves as reliable sellers, focussing on producing a bespoke product for the retailer. This concept was new in 1966 and not widely understood, or adopted. CAMBACs successes bear many similarities to what the Curry Report sets out as desirable practice, just as its ultimate failure corresponds with what the Curry Report defines as undesirable.
AB - Founded in 1966, CAMBAC pioneered a co-operative approach to pig meat production and marketing that looked past weekly financial exigency to a more fruitful interplay between business partners that was honest, and of equal benefit to all. CAMBAC marketed themselves as reliable sellers, focussing on producing a bespoke product for the retailer. This concept was new in 1966 and not widely understood, or adopted. CAMBACs successes bear many similarities to what the Curry Report sets out as desirable practice, just as its ultimate failure corresponds with what the Curry Report defines as undesirable.
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M3 - Review article
AN - SCOPUS:49049090945
SN - 0080-4134
VL - 167
JO - Journal of the Royal Agricultural Society of England
JF - Journal of the Royal Agricultural Society of England
ER -