Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale

Karine Picot-Coupey, Nina Krey, Elodie Huré, Claire Lise Ackermann

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


One of the most applied value scales in research is personal shopping value (PSV) by Babin, Darden, and Griffin (1994). PSV assesses consumers’ shopping experiences along hedonic and utilitarian value. The purpose of this research is the corroboration of the original article and the PSV scale to investigate the impact of the past 25 years on the scale's dimensionality and item composition. The corroboration mirrors the original store environment, while an extension additionally considers two contemporary shopping environments: online websites and mobile apps. Results across six studies confirm shopping value's two-dimensional structure of work and fun. However, individual items capturing hedonic and utilitarian value deviate from original PSV scale items in number and nature for current stores, online, and mobile apps environments. Researchers and practitioners should exhibit caution to blindly administer or adapt measures without considering temporal or contextual aspects of the scale that limit its applicability.

Original languageEnglish (US)
Pages (from-to)578-590
Number of pages13
JournalJournal of Business Research
StatePublished - Mar 2021

All Science Journal Classification (ASJC) codes

  • Marketing


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