Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation

Keyphrases

• Social Media 100%
• Employer Brand 100%
• Brand Attractiveness 100%
• Employee Performance Appraisal 100%
• Employers 66%
• Employer Brand Perception 66%
• Enhancement Effect 33%
• Data Display 33%
• Managerial Implications 33%
• Brand Management 33%
• Consumer Evaluation 33%
• Brand Perception 33%
• Product-service 33%
• Positive Evaluation 33%
• Social Media Effects 33%
• Glassdoor 33%
• Parallel Development 33%

Social Sciences

• Social Media 100%
• Performance Appraisal 33%
• Brand Management 33%

Economics, Econometrics and Finance

• Brand Management 100%