Retail ETF investing

David Gempesaw, Joseph J. Henry, Han Xiao

Research output: Contribution to journalArticlepeer-review

Abstract

Using marketable order flow data, we analyze key characteristics of aggregate retail exchange-traded fund (ETF) investing from 2010 to 2021, including allocations, holding period and investment performance. Retail traders allocate 12% more dollar volume to leveraged and inverse ETFs versus nonretail traders. Retail ETF trades distinctly increase with prior ETF returns, in contrast to contrarian stock trading. Estimated ETF holding periods are longer for retail investors versus nonretail. Finally, retail and nonretail ETF trades perform similarly over hypothetical holding periods up to one quarter. Overall, we provide policy-relevant insights into retail investing behaviours, which have been the subject of recent concern.

Original languageEnglish (US)
Pages (from-to)2305-2342
Number of pages38
JournalEuropean Financial Management
Volume30
Issue number4
DOIs
StatePublished - Sep 2024
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Accounting
  • General Economics, Econometrics and Finance

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