Preface

Nina Krey, Patricia Rossi

Research output: Contribution to journal › Editorial › peer-review

Original language	English (US)
Pages (from-to)	xv-xvi
Journal	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
State	Published - 2018

All Science Journal Classification (ASJC) codes

TY - JOUR

T1 - Preface

AU - Krey, Nina

AU - Rossi, Patricia

PY - 2018

Y1 - 2018

UR - http://www.scopus.com/inward/record.url?scp=85125240271&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85125240271&partnerID=8YFLogxK

M3 - Editorial

AN - SCOPUS:85125240271

SN - 2363-6165

SP - xv-xvi

JO - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

JF - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ER -