Preface

Patricia Rossi, Nina Krey

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish (US)
Pages (from-to)xxi-xxii
JournalDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
StatePublished - 2019

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management

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