Preface

Juliann Allen, Bruna Jochims, Shuang Wu

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish (US)
Pages (from-to)xxix-xxx
JournalDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
StatePublished - 2022

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Marketing

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