Perceptions of #fitspiration activity on Instagram: Patterns of use, response, and preferences among fitstagrammers and followers

Sabrina DiBisceglie, Danielle Arigo

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

#fitspiration is a popular social media trend for sharing fitness-related content. To date, however, it is not clear how best to harness the power of this trend to improve users’ health, including how best to tailor its content. In this study, a cross-sectional survey assessed intentions and perceptions of users who host fitspiration accounts on Instagram (n = 65), as well as young adult followers (n = 270). Fitstagrammers and men (across user groups) preferred messaging about earning fitness, whereas followers and women (across user groups) preferred messaging about the benefits of exercise efforts. Both fitstagrammers and followers also noted that they experience both positive and negative feelings in response to fitspiration images, with followers and women reporting more frequent negative feelings (vs fitstagrammers and men, respectively). These findings can inform the use of fitspiration as a health promotion tool, particularly with respect to tailoring content to match user preferences.

Original languageEnglish (US)
Pages (from-to)1233-1242
Number of pages10
JournalJournal of Health Psychology
Volume26
Issue number8
DOIs
StatePublished - Jul 2021

All Science Journal Classification (ASJC) codes

  • Applied Psychology

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