TY - JOUR
T1 - Oversharing the super safe stuff
T2 - "privacy-washing" in apple iphone and google pixel commercials
AU - Cirucci, Angela M.
N1 - Publisher Copyright:
© 2024, First Monday. All rights reserved.
PY - 2024/5/7
Y1 - 2024/5/7
N2 - Inspired by the ever-evolving concerns surrounding data privacy, this study analyzes Apple’s and Google’s ads for their iPhone and Android devices, respectively, as well as each company’s privacy policies. Findings via critical discourse analysis reveal that the ads conflate privacy with security, relying on powerful imageries that depict the phones as safes from which data cannot travel. These depictions, however, do not align with the policies that provide separate sections for privacy and security. With these findings in mind, I propose a widespread adoption of “privacy-washing” to promote a newfound literacy of granular data types.
AB - Inspired by the ever-evolving concerns surrounding data privacy, this study analyzes Apple’s and Google’s ads for their iPhone and Android devices, respectively, as well as each company’s privacy policies. Findings via critical discourse analysis reveal that the ads conflate privacy with security, relying on powerful imageries that depict the phones as safes from which data cannot travel. These depictions, however, do not align with the policies that provide separate sections for privacy and security. With these findings in mind, I propose a widespread adoption of “privacy-washing” to promote a newfound literacy of granular data types.
UR - http://www.scopus.com/inward/record.url?scp=85200735091&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85200735091&partnerID=8YFLogxK
U2 - 10.5210/fm.v29i5.13321
DO - 10.5210/fm.v29i5.13321
M3 - Article
AN - SCOPUS:85200735091
SN - 1396-0466
VL - 29
JO - First Monday
JF - First Monday
IS - 5
ER -