Leveraging Co-innovation practices on business-to-business virtual communities

Shih Hui Hsiao, Yichuan Wang, Zhiguo Yang, Nick Hajli

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study integrates the lens of social influence theory, virtual communities of practice, and practicebased view into a theoretical model to understand the role of social influence in B2B virtual communities in the collaboration of innovation activities with co-creating users. Specifically, the main goal of this study is to unravel the relationships among social influence, contribution behavior, and co-innovation practices in the B2B virtual communities of practices (VCoPs) context. The model will be tested using a dataset gathered via an online survey and secondary data from four large-scale Software-as-a-Service (SaaS) forums in LinkedIn. Empirical findings from our survey of business professionals in SaaS-based companies will measure how social identity and social comparison act as key activators to develop coinnovation practices through users' contribution behavior. The contributions of this study will provide new insights into B2B VCoPs and social media literature by elaborating how to orchestrate innovation with virtual communities users.

Original languageEnglish (US)
Title of host publication2015 Americas Conference on Information Systems, AMCIS 2015
PublisherAmericas Conference on Information Systems
ISBN (Electronic)9780996683104
StatePublished - 2015
Externally publishedYes
Event21st Americas Conference on Information Systems, AMCIS 2015 - Fajardo, Puerto Rico
Duration: Aug 13 2015Aug 15 2015

Publication series

Name2015 Americas Conference on Information Systems, AMCIS 2015

Other

Other21st Americas Conference on Information Systems, AMCIS 2015
Country/TerritoryPuerto Rico
CityFajardo
Period8/13/158/15/15

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Information Systems

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