Key Performance Indicators for Measuring Employer Brand Success

Isabelle Hillebrandt, Bjoern S. Ivens, Nina Krey

Research output: Chapter in Book/Report/Conference proceedingChapter


The present research proposes central key performance indicators with which to measure employer brand success. Having the right key performance indicators at hand is crucial when seeking to monitor the effectiveness and efficiency of employer branding efforts. The results are based on an extensive and interdisciplinary literature review and qualitative management interviews. A quantitative survey with employees (n = 160) provides further insights regarding the use and importance of the identified indicators. Based on an exploratory factor analysis five categories of key performance indicators are identified for employer branding that cover intra-organizational, market-based, and financially relevant aspects. Academic and managerial implications as well as arising limitations are discussed.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages1
StatePublished - 2016
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management


Dive into the research topics of 'Key Performance Indicators for Measuring Employer Brand Success'. Together they form a unique fingerprint.

Cite this