TY - JOUR
T1 - Investigating conflicting online review information:evidence from Amazon.com
AU - Kordrostami, Elika
AU - Rahmani, Vahid
N1 - Publisher Copyright:
© 2020
PY - 2020/7
Y1 - 2020/7
N2 - This paper investigates the conflicting online review information in terms of its effect on purchase intention of individuals, and the sales rank of products on Amazon.com. The first study used a within-subject experimental design, while the second study used real-world data on 6816 items in the Shoe category on Amazon.com. Findings show that the effect of both volume and valence is dependent on valence range such that volume had a significant effect on purchase intention only when valence hit the medium range, and showed no effect when valence was low. Furthermore, valence only showed an effect at low and high ratings.
AB - This paper investigates the conflicting online review information in terms of its effect on purchase intention of individuals, and the sales rank of products on Amazon.com. The first study used a within-subject experimental design, while the second study used real-world data on 6816 items in the Shoe category on Amazon.com. Findings show that the effect of both volume and valence is dependent on valence range such that volume had a significant effect on purchase intention only when valence hit the medium range, and showed no effect when valence was low. Furthermore, valence only showed an effect at low and high ratings.
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U2 - 10.1016/j.jretconser.2020.102125
DO - 10.1016/j.jretconser.2020.102125
M3 - Article
AN - SCOPUS:85082764945
SN - 0969-6989
VL - 55
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
M1 - 102125
ER -