Interaction of marketing, R&D and critical innovation: Case study of Korean and Japanese firms

Geon Cheol Shin, James Jungbae Roh

Research output: Contribution to journalArticle

Abstract

Recently, global companies have focused on innovation to gain global competitive advantage. Despite their interest in critical aspects of innovation from a variety of perspectives, such firms have not adequately explored interaction mechanisms that impact innovative outcomes from a product life-cycle perspective. This paper discusses how interactive mechanisms of marketing and R&D along the product development cycle result in innovative outcomes. In particular, we analyse customer relationship management (CRM) as an interaction mechanism of marketing and R&D. This paper provides a research model that defines such interaction mechanisms with the help of a case study of Korean and Japanese firms that allows for an examination of innovation outcomes.

Original languageEnglish (US)
Pages (from-to)437-450
Number of pages14
JournalInternational Journal of Business Information Systems
Volume18
Issue number4
DOIs
StatePublished - 2015

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Management of Technology and Innovation
  • Information Systems and Management

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