Influences of cross-functional collaboration and knowledge creation on technology commercialization: Evidence from high-tech industries

Yichen Lin, Yichuan Wang, Lee Ann Kung

Research output: Contribution to journalArticlepeer-review

27 Scopus citations

Abstract

Technology commercialization (TC) contributes to maintaining the competitive advantage of high-tech firms, but although researchers have established that product innovation and new product development are enhanced by cross-functional collaboration and organizational knowledge activities, this may not be the case for TC. Drawing on the knowledge-based view and the influence of cross-functional collaboration, the main goal of this study is to unravel the relationships among cross-functional collaboration, knowledge creation and TC performance in the high-tech industry context. Empirical findings from our survey of 203 marketing and R&D managers and employees in Taiwanese high-tech companies indicate that cross-function collaboration reveals fresh opportunities for creating knowledge and commercializing technologies. Our results also suggest that knowledge creation plays an important role in TC performance by partially mediating the relationship between cross-functional collaboration and TC performance. The contributions of this study provide new insights into industrial marketing literature by proposing a cross-functional collaboration-enabled TC model that takes into account the effect of knowledge creation.

Original languageEnglish (US)
Pages (from-to)128-138
Number of pages11
JournalIndustrial Marketing Management
Volume49
DOIs
StatePublished - Dec 18 2012

All Science Journal Classification (ASJC) codes

  • Marketing

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