How does it depend? A systematic review of the contingency theory of accommodation in communication scholarship

Hyunmin Lee, Seoyeon Hong, Bokyung Kim, Janna MacPherson

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

This study conducted a systematic review of the ways in which Contingency Theory of Accommodation has been developed over the past two decades. Using an interdisciplinary approach, we analyzed the trends (e.g., journal, publication volume, research contexts) as well as the theoretical and methodological approaches utilized in Contingency Theory studies. Findings from a content analysis (N = 223) conclude that the theory has established itself as a dominant framework for crisis communication scholarship and shows clear patterns of epistemological advancement. However, the most pressing challenge for future scholarship is the need to revitalize the theory by incorporating more diverse conceptual approaches and further methodological sophistication in measurement for the 86 contingency factors.

Original languageEnglish (US)
Article number102148
JournalPublic Relations Review
Volume48
Issue number1
DOIs
StatePublished - Mar 2022

All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

Fingerprint

Dive into the research topics of 'How does it depend? A systematic review of the contingency theory of accommodation in communication scholarship'. Together they form a unique fingerprint.

Cite this