@article{59bcd51d0382406dbfad22538e1bb866,
title = "How could anyone forget Harold W. Berkman?",
author = "Babin, \{Barry J.\} and Nina Krey",
note = "Funding Information: The authors would like to thank Jay Lindquist and O.C. Ferrell for valuable input based on their review of a draft of the manuscript. Both Jay and O.C. were among those of us who knew Harold particularly well.",
year = "2022",
month = jan,
doi = "10.1007/s11747-021-00819-6",
language = "English (US)",
volume = "50",
pages = "4--7",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer New York",
number = "1",
}