How could anyone forget Harold W. Berkman?

Barry J. Babin, Nina Krey

Research output: Contribution to journalEditorialpeer-review

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)4-7
Number of pages4
JournalJournal of the Academy of Marketing Science
Volume50
Issue number1
DOIs
StatePublished - Jan 2022

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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