Abstract
Corporate diversification has been a widely studied topic within the strategic management literature (Dess, Gupta, Hennart, & Hill, 1995). However, little consensus exist on exactly what impact diversification has on an organization. In an attempt to investigate the diversification construct, we will focus our attention on theory of exportation. While the theory of exportation has received a great deal of attention in the marketing literature (Katsikeas, Leonidou, & Morgan, 2000), it has been virtually ignored by strategy scholars. The present study seeks to investigate the relationship been exportation and diversification. In particular, we will investigate the relationship among exportation and product diversification, international diversification, firm size, R&D intensity, and industry effects.
| Original language | English (US) |
|---|---|
| Pages | 2361-2366 |
| Number of pages | 6 |
| State | Published - Dec 1 2003 |
| Event | 34th Annual Meeting of the Decision Sciences Institute - Washington, DC, United States Duration: Nov 22 2003 → Nov 25 2003 |
Other
| Other | 34th Annual Meeting of the Decision Sciences Institute |
|---|---|
| Country/Territory | United States |
| City | Washington, DC |
| Period | 11/22/03 → 11/25/03 |
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Hardware and Architecture