Export performance: A critical analysis of its effects and uses in diversification

Ernest H. Hall, Jooh Lee

    Research output: Contribution to conferencePaperpeer-review

    Abstract

    Corporate diversification has been a widely studied topic within the strategic management literature (Dess, Gupta, Hennart, & Hill, 1995). However, little consensus exist on exactly what impact diversification has on an organization. In an attempt to investigate the diversification construct, we will focus our attention on theory of exportation. While the theory of exportation has received a great deal of attention in the marketing literature (Katsikeas, Leonidou, & Morgan, 2000), it has been virtually ignored by strategy scholars. The present study seeks to investigate the relationship been exportation and diversification. In particular, we will investigate the relationship among exportation and product diversification, international diversification, firm size, R&D intensity, and industry effects.

    Original languageEnglish (US)
    Pages2361-2366
    Number of pages6
    StatePublished - Dec 1 2003
    Event34th Annual Meeting of the Decision Sciences Institute - Washington, DC, United States
    Duration: Nov 22 2003Nov 25 2003

    Other

    Other34th Annual Meeting of the Decision Sciences Institute
    Country/TerritoryUnited States
    CityWashington, DC
    Period11/22/0311/25/03

    All Science Journal Classification (ASJC) codes

    • Management Information Systems
    • Hardware and Architecture

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