@inproceedings{e410afed0e1646abaf510f37f0de37cd,
title = "Exploring the Adoption of Smartwatches",
abstract = "What are the drivers of consumers' adoption of smartwatches? Although smartwatches and other wearable devices are a promising technology, little research has been done to better understand potential adopters' decision making. The present study provides a first attempt at closing this research gap. Empirical results reveal perceived usefulness and visibility as important factors that drive intention. Theoretical and managerial implications are deliberated.",
author = "Rauschnabel, \{Philipp A.\} and Nina Krey and Stephanie Chuah and Bang Nguyen and Shwetak Lade and Thurasamy Ramayah",
note = "Publisher Copyright: {\textcopyright} 2016 Gesellschaft fur Informatik (GI). All rights reserved.; 2nd Digital Enterprise Computing Conference, DEC 2016 ; Conference date: 14-06-2016 Through 15-06-2016",
year = "2016",
language = "English (US)",
series = "Lecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI)",
publisher = "Gesellschaft fur Informatik (GI)",
pages = "39--48",
editor = "Dieter Hertweck and Christian Decker",
booktitle = "Digital Enterprise Computing, DEC 2016 - Proceedings",
address = "Germany",
}