Examining medical decision making from a marketing perspective

Barbara E. Kahn, Eric Greenleaf, Julie R. Irwin, Alice M. Isen, Irwin P. Levin, Mary Frances Luce, Manuel C.F. Pontes, James Shanteau, Marc Vanhuele, Mark J. Young

Research output: Contribution to journalReview articlepeer-review

15 Scopus citations

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Business & Economics