Examining medical decision making from a marketing perspective

Barbara E. Kahn; Eric Greenleaf; Julie R. Irwin; Alice M. Isen; Irwin P. Levin; Mary Frances Luce; Manuel C.F. Pontes; James Shanteau; Marc Vanhuele; Mark J. Young

doi:10.1023/A:1007979923514

Examining medical decision making from a marketing perspective

Barbara E. Kahn, Eric Greenleaf, Julie R. Irwin, Alice M. Isen, Irwin P. Levin, Mary Frances Luce, Manuel C.F. Pontes, James Shanteau, Marc Vanhuele, Mark J. Young

Marketing

Research output: Contribution to journal › Review article › peer-review

15 Scopus citations

Abstract

This paper explores how consideration of the medical context can add new elements to marketing thought. Differences between the medical context and other consumer contexts are reviewed. The effects that the medical context has on the way traditional constructs such as involvement, affect and stress, uncertainty and satisfaction affect choice are discussed. Finally, emerging research in medical contexts where future discoveries could enhance consumer choice theory are presented.

Original language	English (US)
Pages (from-to)	361-375
Number of pages	15
Journal	Marketing Letters
Volume	8
Issue number	3
DOIs	https://doi.org/10.1023/A:1007979923514
State	Published - 1997

All Science Journal Classification (ASJC) codes

Business and International Management
Economics and Econometrics
Marketing

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10.1023/A:1007979923514

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abstract = "This paper explores how consideration of the medical context can add new elements to marketing thought. Differences between the medical context and other consumer contexts are reviewed. The effects that the medical context has on the way traditional constructs such as involvement, affect and stress, uncertainty and satisfaction affect choice are discussed. Finally, emerging research in medical contexts where future discoveries could enhance consumer choice theory are presented.",

author = "Kahn, {Barbara E.} and Eric Greenleaf and Irwin, {Julie R.} and Isen, {Alice M.} and Levin, {Irwin P.} and Luce, {Mary Frances} and Pontes, {Manuel C.F.} and James Shanteau and Marc Vanhuele and Young, {Mark J.}",

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AU - Kahn, Barbara E.

AU - Greenleaf, Eric

AU - Irwin, Julie R.

AU - Isen, Alice M.

AU - Levin, Irwin P.

AU - Luce, Mary Frances

AU - Pontes, Manuel C.F.

AU - Shanteau, James

AU - Vanhuele, Marc

AU - Young, Mark J.

PY - 1997

Y1 - 1997

N2 - This paper explores how consideration of the medical context can add new elements to marketing thought. Differences between the medical context and other consumer contexts are reviewed. The effects that the medical context has on the way traditional constructs such as involvement, affect and stress, uncertainty and satisfaction affect choice are discussed. Finally, emerging research in medical contexts where future discoveries could enhance consumer choice theory are presented.

AB - This paper explores how consideration of the medical context can add new elements to marketing thought. Differences between the medical context and other consumer contexts are reviewed. The effects that the medical context has on the way traditional constructs such as involvement, affect and stress, uncertainty and satisfaction affect choice are discussed. Finally, emerging research in medical contexts where future discoveries could enhance consumer choice theory are presented.

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U2 - 10.1023/A:1007979923514

DO - 10.1023/A:1007979923514

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AN - SCOPUS:0347783612

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VL - 8

SP - 361

EP - 375

JO - Marketing Letters

JF - Marketing Letters

IS - 3

ER -

Examining medical decision making from a marketing perspective

Abstract

All Science Journal Classification (ASJC) codes

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