TY - JOUR
T1 - Ethical public typology
T2 - How does moral foundation theory and anticorporatism predict changes in public perceptions during a crisis?
AU - Hong, Seoyeon
AU - Shim, Kyujin
N1 - Publisher Copyright:
© 2022 The Authors. Journal of Contingencies and Crisis Management published by John Wiley & Sons Ltd.
PY - 2023/3
Y1 - 2023/3
N2 - This study proposes a new public typology utilising moral foundation theory and anticorporatism. The current paper conceptualised four ethical types of public (e.g., moralists, antagonists, optimists, and pragmatists) and conducted an online survey using a national sample (N = 1124) to test the applicability of the new typology. Our results suggest that different types of publics react differently in attributing crisis responsibility, expressing their emotional responses, and showing boycott intentions in evaluating a corporate crisis.
AB - This study proposes a new public typology utilising moral foundation theory and anticorporatism. The current paper conceptualised four ethical types of public (e.g., moralists, antagonists, optimists, and pragmatists) and conducted an online survey using a national sample (N = 1124) to test the applicability of the new typology. Our results suggest that different types of publics react differently in attributing crisis responsibility, expressing their emotional responses, and showing boycott intentions in evaluating a corporate crisis.
UR - http://www.scopus.com/inward/record.url?scp=85125774257&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85125774257&partnerID=8YFLogxK
U2 - 10.1111/1468-5973.12403
DO - 10.1111/1468-5973.12403
M3 - Article
AN - SCOPUS:85125774257
SN - 0966-0879
VL - 31
SP - 39
EP - 47
JO - Journal of Contingencies and Crisis Management
JF - Journal of Contingencies and Crisis Management
IS - 1
ER -