Environmental pressure on software as a service adoption: An integrated perspective

Leeann Kung, Casey Cegielski, Hsiang Jui Kung

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

In this study, we employed institutional theory as a main framework and integrated it with concepts from diffusion of innovation and technology-organization-environment to examine a firm's intention to adopt software as a service. We operationalized our assessment of a firm's environmental pressures as mimetic, coercive and normative pressures and examined the moderating role of perceived technology complexity. We empirically tested our research model using data from 289 valid survey responses. The results provide support for the assertion that there are both significant direct and interaction effects that influence a firm's software as a service adoption intention. Most important was the significant interaction effects between mimetic pressure and perceived technology complexity. This suggests that the complex relationships proposed by institutional theory and diffusion of innovation help to describe how environmental pressures and perceived technology complexity combine to affect intention to adopt.

Original languageEnglish (US)
Title of host publication19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World
Subtitle of host publicationAnything, Anywhere, Anytime
Pages1424-1432
Number of pages9
StatePublished - Dec 1 2013
Event19th Americas Conference on Information Systems, AMCIS 2013 - Chicago, IL, United States
Duration: Aug 15 2013Aug 17 2013

Publication series

Name19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime
Volume2

Other

Other19th Americas Conference on Information Systems, AMCIS 2013
Country/TerritoryUnited States
CityChicago, IL
Period8/15/138/17/13

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Library and Information Sciences

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