Deriving Execution Effectiveness of Crowdfunding Projects from the Fundraiser Network

Ta Wei Kao, Shih Hui Hsiao, Hung Chung Su, Chih Hao Ku

Research output: Contribution to journalArticlepeer-review

Abstract

Reward-based crowdfunding has become a popular fundraising marketspace for entrepreneurs. However, few studies take a process perspective and examine how fundraiser network influences the execution effectiveness of crowdfunding projects. Collecting the funding activities of all fundraisers on Kickstarter in 2017, we construct a fundraiser network and examine the effects of fundraiser network structural characteristics on project execution effectiveness. Employing endogenous stochastic frontier analysis, we show that reciprocity and accessibility in the fundraiser network increase project execution effectiveness. We also demonstrate that gaining network status by virtue of being an authoritative figure in the fundraiser network increases project execution effectiveness. In sum, our study identifies the effects of the fundraiser network characteristics on project execution effectiveness and introduces a process perspective for evaluating crowdfunding campaigns.

Original languageEnglish (US)
Pages (from-to)276-301
Number of pages26
JournalJournal of Management Information Systems
Volume39
Issue number1
DOIs
StatePublished - 2022

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Computer Science Applications
  • Management Science and Operations Research
  • Information Systems and Management

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