Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An Abstract

Shuang Wu

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Fingerprint

Dive into the research topics of 'Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An Abstract'. Together they form a unique fingerprint.

Psychology

Keyphrases

Social Sciences