An Observational Analysis of Pedestrian Safety Campaign: A Case Study in New Jersey

Mohammad Jalayer, Deep Patel, Patrick Szary, Keith Hamas

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Pedestrian safety at intersections, where motor vehicles cross paths with people walking, is a serious matter of concern for traffic and road safety engineers, and professionals. On a nationwide scale, according to the National Highway Traffic Safety Administration, there were 5,977 pedestrian fatalities and more than 85,000 pedestrian injuries as a result of traffic crashes in 2017. This paper provides the results of the observational study to evaluate the effectiveness of the Street Smart NJ pedestrian safety campaign. The effectiveness of the campaign was explored by comparing the rates of non-compliant pedestrian and driver behaviors before and after the campaign. The studied non-compliant behaviors include unsafe crossing and crossing against a signal, failing to stop for pedestrians when turning, failing to stop before turning at a red light or stop sign, and running the red light signal or stop sign. To do so, video data were collected in eight communities across New Jersey in 2018 and 2019. Overall, the results of the study show significant improvements in pedestrian and driver behaviors following the safety campaign.

    Original languageEnglish (US)
    Title of host publicationInternational Conference on Transportation and Development 2020
    Subtitle of host publicationTransportation Safety - Selected Papers from the International Conference on Transportation and Development 2020
    EditorsGuohui Zhang
    PublisherAmerican Society of Civil Engineers (ASCE)
    Pages182-193
    Number of pages12
    ISBN (Electronic)9780784483145
    StatePublished - 2020
    EventInternational Conference on Transportation and Development 2020: Transportation Safety, ICTD 2020 - Seattle, United States
    Duration: May 26 2020May 29 2020

    Publication series

    NameInternational Conference on Transportation and Development 2020: Transportation Safety - Selected Papers from the International Conference on Transportation and Development 2020

    Conference

    ConferenceInternational Conference on Transportation and Development 2020: Transportation Safety, ICTD 2020
    Country/TerritoryUnited States
    CitySeattle
    Period5/26/205/29/20

    All Science Journal Classification (ASJC) codes

    • Civil and Structural Engineering
    • Mechanics of Materials
    • Safety, Risk, Reliability and Quality
    • Geography, Planning and Development
    • Transportation

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