TY - GEN
T1 - A Two-Stage Pricing Study of Product Line Considering Value-Added Services
AU - Qi, Wei
AU - Li, Ziwei
AU - Liu, Xuwang
AU - Guo, Xiwang
AU - Wang, Jiacun
AU - Tang, Ying
N1 - Publisher Copyright:
© 2022 IEEE.
PY - 2022
Y1 - 2022
N2 - With the advancement of society and technology, consumers are becoming more personalized and more willing to buy new products. To meet the diverse needs of consumers, the design and development of product lines have become an important strategic issue of enterprises. Based on the consumer choice model, this paper aims at the design and development of product lines and the purchase behavior of consumers. A two-stage pricing model is constructed under the condition of bundled sales of products and services. This paper analyzes the impact that enterprises should consider products with value-added services and consumers' purchasing behavior on product line two-stage pricing. Research shows that the level of product value-added services and the degree of enterprise strategy will have an impact on the price of the product line and the enterprise's profit. When the service level is higher, the enterprise's product line price and profit will increase, and when the enterprise discount higher, the enterprise's total profit and product line price will decrease.
AB - With the advancement of society and technology, consumers are becoming more personalized and more willing to buy new products. To meet the diverse needs of consumers, the design and development of product lines have become an important strategic issue of enterprises. Based on the consumer choice model, this paper aims at the design and development of product lines and the purchase behavior of consumers. A two-stage pricing model is constructed under the condition of bundled sales of products and services. This paper analyzes the impact that enterprises should consider products with value-added services and consumers' purchasing behavior on product line two-stage pricing. Research shows that the level of product value-added services and the degree of enterprise strategy will have an impact on the price of the product line and the enterprise's profit. When the service level is higher, the enterprise's product line price and profit will increase, and when the enterprise discount higher, the enterprise's total profit and product line price will decrease.
UR - https://www.scopus.com/pages/publications/85142744333
UR - https://www.scopus.com/inward/citedby.url?scp=85142744333&partnerID=8YFLogxK
U2 - 10.1109/SMC53654.2022.9945137
DO - 10.1109/SMC53654.2022.9945137
M3 - Conference contribution
AN - SCOPUS:85142744333
T3 - Conference Proceedings - IEEE International Conference on Systems, Man and Cybernetics
SP - 2484
EP - 2489
BT - 2022 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2022 - Proceedings
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2022 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2022
Y2 - 9 October 2022 through 12 October 2022
ER -