A Holistic Approach to Educational Servicescape: An Abstract

Nina Krey, Joanne T. Cao, Jennifer A. Espinosa

Research output: Chapter in Book/Report/Conference proceedingChapter


Traditionally, multiple studies have examined the influence of classroom environments on student behavior and academic performance. However, considering that an average student spends 12–15 h a week in a classroom setting, additional environments should also be considered when assessing students’ academic success. Given the service nature of education, this study draws from the servicescape framework to examine the influence of environmental stimuli in the academic learning environment. Specifically, diverging research streams drive the conceptualization of a new framework of the transformative educational servicescape. Thus, we propose four distinct environmental dimensions – physical, social, socially symbolic, and natural – that impact the servicescape and, subsequently, students’ academic success. As such, this article offers educators insights to an optimal educational servicescape beyond classrooms by implementing a holistic approach to student academic performance.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages1
StatePublished - 2018

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management


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