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Rui Shi
Associate Professor
,
Communications Studies
Email
shi
rowan
edu
h-index
224
Citations
6
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2012
2022
Research activity per year
Overview
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Research Output
(10)
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(5)
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Dive into the research topics where Rui Shi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Keyphrases
Anti-smoking
100%
Youth Smoking Cessation
100%
Online Comments
100%
Electronic Cigarettes
100%
Lounge
100%
Perceived Descriptive Norms
100%
Anti-drug Campaign
100%
E-cigarette Use
100%
Waterpipe
100%
Extended Parallel Process Model
100%
Waterpipe Smoking
100%
Valence Perception
100%
Health Warning Labels
100%
Nicotine Replacement Therapy
100%
Opinion Climate
100%
Media Campaign
100%
Smoking Cessation Program
100%
Mobile-based
100%
Online Ads
100%
Cost per Click
66%
Anti-drug
50%
Content Structure
50%
Susceptible Response
50%
Campaign Posters
50%
Legal Punishment
50%
Service Function
50%
User Safety
50%
Screen Content Image
50%
Intended Audience
50%
Cues to Action
50%
Women Victims
50%
Marketing Function
50%
Uncivil Comments
40%
Cigarette Use
40%
Norm Perception
40%
Descriptive Norms
40%
Industry Averages
33%
Social Media
33%
Cost-effective Approach
33%
Campaign Strategy
33%
Radio
33%
Online Media
33%
Smokers
33%
Nicotine Content
33%
Evidence-informed
33%
Campaign Period
33%
Click-through
33%
Performance Review
33%
Web Traffic
33%
Quantitative Performance
33%