Nina Krey

  • 119 Citations
  • 3 h-Index
20162019
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  • 2 Similar Profiles
Marketing Engineering & Materials Science
Customer satisfaction Engineering & Materials Science
Ergonomics Engineering & Materials Science
institutionalization Social Sciences
Visibility Engineering & Materials Science
Values Social Sciences
Managers Engineering & Materials Science
moral philosophy Social Sciences

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Research Output 2016 2019

  • 119 Citations
  • 3 h-Index
  • 8 Article
  • 1 Comment/debate

Hedonic and utilitarian value: the role of shared responsibility in higher education services

Cao, J. T., Foster, J., Yaoyuneyong, G. & Krey, N., Jan 1 2019, In : Journal of Marketing for Higher Education.

Research output: Contribution to journalArticle

responsibility
housing
Values
education
student

How functional and emotional ads drive smartwatch adoption: The moderating role of consumer innovativeness and extraversion

Krey, N., Chuah, S. H. W., Ramayah, T. & Rauschnabel, P. A., Jun 3 2019, In : Internet Research. 29, 3, p. 578-602 25 p.

Research output: Contribution to journalArticle

Ergonomics
Marketing
Values
Sales
ergonomics

I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

Espinosa, J. A., Ortinau, D. J., Krey, N. & Monahan, L., Sep 17 2018, In : Journal of Product and Brand Management. 27, 6, p. 599-614 16 p.

Research output: Contribution to journalArticle

Customer satisfaction
Managers
Loyalty
Restaurants
Brand image

Remembering shopping experiences: The Shopping Experience Memory Scale

Flacandji, M. & Krey, N., Jan 1 2018, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Shopping experience
Customer experience
Mall
Consumer behaviour
Progression
Marketing
Structural equation modeling
structural model
heuristics