Projects per year
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Dive into the research topics where Public Relations/Advertising is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
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Profiles
Projects
- 1 Finished
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One For All: Freedom of Speech Campaigns in Public Relations
Middle Tennessee State University
7/1/19 → 12/17/19
Project: Other project
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Ethical public typology: How does moral foundation theory and anticorporatism predict changes in public perceptions during a crisis?
Hong, S. & Shim, K., Mar 2023, In: Journal of Contingencies and Crisis Management. 31, 1, p. 39-47 9 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns
Kim, W. J., Ryoo, Y., Lee, S. Y. & Lee, J. A., 2022, (Accepted/In press) In: Journal of Advertising.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms
Kim, D. H., Lee, S. Y., Sung, Y. H. & Um, N. H., Oct 4 2022, In: European Journal of Marketing. 56, 8, p. 2369-2390 22 p.Research output: Contribution to journal › Article › peer-review