Fingerprint Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

  • Network Recent external collaboration on country level. Dive into details by clicking on the dots.

    Research Output

    Remembering shopping experiences: The Shopping Experience Memory Scale

    Flacandji, M. & Krey, N., Feb 2020, In : Journal of Business Research. 107, p. 279-289 11 p.

    Research output: Contribution to journalArticle

  • Hedonic and utilitarian value: the role of shared responsibility in higher education services

    Cao, J. T., Foster, J., Yaoyuneyong, G. & Krey, N., Jan 1 2019, In : Journal of Marketing for Higher Education.

    Research output: Contribution to journalArticle

  • 1 Scopus citations

    How functional and emotional ads drive smartwatch adoption: The moderating role of consumer innovativeness and extraversion

    Krey, N., Chuah, S. H. W., Ramayah, T. & Rauschnabel, P. A., Jun 3 2019, In : Internet Research. 29, 3, p. 578-602 25 p.

    Research output: Contribution to journalArticle

  • 7 Scopus citations